Exhibition Stand Design

I’ve been nominated for an Exhibition News award. The nominees have been announced recently on the Exhibition News website, and I’m in the running for Best Designer.

Naturally, I’m thrilled at this achievement. You can read more on the Priority Exhibitions Exhibition Stand Design blog.

Of the 5 designs of mine that were entered, I think I prefer the stand I designed for Israel Tourism. For once I was able to spend some quality time researching the client and learnt a great deal about the country along the way. My favourite part of the stand is the holy land experience. I designed a glass floor under which we put soil and rocks from Israel so visitors could ‘walk on holy land’.

I designed this exhibition stand at the Anuga food exhibition in Cologne. I drew on inspiration of my research into lattice style architecture in exhibition design (see previous post). The stand is mainly used as a meeting place for customers from around Europe so the lattice facade created an eye catching way of restricting access onto the stand whilst being open.

Walking around the Anuga show this stand for Brazilian Beef caught my eye. I couldnt work out what the bikes were for and why they had used REAL grass! This was the first morning of the show and already you can see a worn path developing. But it made me stop and look, and of course I remember this stand which I guess is the whole point of what we do in exhibition stand design.

I’m a big fan of exhibition stands that have suspended banners around the perimeter of the stand space. They give great definition of the stand space in addition to great branding opportunities. Exhibition stands like this are more common in Europe because venues there are more embracing of using drop wires. I’ve just completed a design incorporating this banner style for a show in the UK, and I’ve had to design steel support posts into the concept to incorporate the banner because the organiser was only allowing drop wires for their own advertising banners!

Examples of exhibition stands designed using a lattice style. Maybe inspired by the Gherkin building in London although there are plenty of buildings with a similar architectural use of the lattice. Lots of architectural design can be seen in exhibition stand designs.