I saw this fabulous looking exhibition stand below at MWC and have used it for inspiration on several recent exhibition stand designs.
Walking around the Anuga show this stand for Brazilian Beef caught my eye. I couldnt work out what the bikes were for and why they had used REAL grass! This was the first morning of the show and already you can see a worn path developing. I love how they have used plain timber sterling board for the structure. But it made me stop and look, and of course I remember this stand which I guess is the whole point of what we do in exhibition stand design.
I’m a big fan of exhibition stands that have suspended banners around the perimeter of the stand space. They give great definition of the stand space in addition to great branding opportunities. Exhibition stands like this are more common in Europe because venues there are more embracing of using drop wires. I’ve just completed a design incorporating this banner style for a show in the UK, and I’ve had to design steel support posts into the concept to incorporate the banner because the organiser was only allowing drop wires for their own advertising banners!
Another example of an affordable modular exhibition stand. Exhibition stands built using modular profiles can still look good. I designed this stand using Octanorm Maxima Light. The benefits of a modular exhibition stand are its reusablity and cost effectiveness. This stand has been reused at several exhibitions in different stand sizes.
Examples of exhibition stands designed using a lattice style. Maybe inspired by the Gherkin building in London although there are plenty of buildings with a similar architectural use of the lattice. Lots of architectural design can be seen in exhibition stand designs.
I designed this lattice style exhibition stand below at the Anuga food exhibition in Cologne. The stand is mainly used as a meeting place for customers from around Europe so the lattice facade created an eye catching way of restricting access onto the stand whilst being open.